Screen Production students create marketing videos to promote the East Perth Football Club
Throughout the WAFL football season, Murdoch University Screen Production students ( Kim, Zane, Alana, Evan & Meg ) focused on specific themes for each round of games, creating marketing, awareness, and social media materials to achieve client goals.
Round 1- “preseason hype and energy going into Round 1”
Posted on: Facebook 2.4k views, Instagram 1.2k views
TARGET AUDIENCE 18 – 30 year olds. Players, girlfriends, families and long-time members are already attending games. However, it is this age range that has lower numbers. Therefore, we’re trying to highlight why East Perth’s games are a great social day out with friends and promote that to this group.
Round 4- “Focus on – players to watch out for.”
TARGET AUDIENCE 18 – 30 year olds. Players, girlfriends, families and long-time members are already attending games. However, it is this age range that has lower numbers. Therefore, we’re trying to highlight why East Perth’s games are a great social day out with friends and promote that to this group.
MESSAGE This round, we are looking to answer the question: “Why come to a WAFL game, and particularly East Perth’s?”
Kickstart your weekend– attending a game with mates and watching East Perth. Then kicking on at a local bar or pub before heading out for the night with other events.
Stars of the Future- WAFL is a great entry way into the AFL. Stand-out players in this league have the potential to go professional. It’s important to keep highlighting key player moments (tackles, goals) as well as the spirit of the club
Cheap to attend– highlight that tickets to games are a cheaper alternative weekend entertainment option (
Round 6- “Focus on what makes EPFC different to other clubs – its culture.”
TARGET AUDIENCE 18 – 30 year olds. Players, girlfriends, families and long-time members are already attending games. However, it is this age range that has lower numbers. Therefore, we’re trying to highlight why East Perth’s games are a great social day out with friends and promote that to this group.
MESSAGE We would like to identify the reasons and hear from the supporters WHY they think EPFC is the best in the WAFL and highlight that. What sets them apart from other clubs? What is their point of difference from other clubs?
Round 8- “Focus on the long-standing rivalry between the clubs.”
TARGET AUDIENCE 18 – 30 year olds. Players, girlfriends, families and long-time members are already attending games. However, it is this age range that has lower numbers. Therefore, we’re trying to highlight why East Perth’s games are a great social day out with friends and promote that to this group.
MESSAGE This game is a clash between East Perth’s biggest Rival, West Perth. Both James and Glen have highlighted how this is an important game for the club and is one of the biggest home games of the season. They have also mentioned how personal the rivalry is between the two clubs, so let’s highlight that.
Round 9- “Behind the blue” – focus on the members of the club who either volunteer their time or are part of the team support (physios and trainers, etc).”
TARGET AUDIENCE 18 – 30 year olds. Players, girlfriends, families and long-time members are already attending games. However, it is this age range that has lower numbers. Therefore, we’re trying to highlight why East Perth’s games are a great social day out with friends and promote that to this group.
MESSAGE In this game, we are focusing on the key members of the club who aren’t on the field kicking goals. This includes trainers, physios, and volunteers.
