Initially launched as a beta version, the original website aimed to host the annual virtual symposium for PR academics in Australia and disseminate publications and relevant information.
The students’ task was to transform the existing PRIA EDUCom portal into a fully functional and responsive website aligned with the rebranded identity of CPRA (Communication and Public Relations Australia). The portal serves as a platform for sharing academic content within the PR industry and academia in Australia and the Indo-Pacific region.
Client’s Goals
- Access to Educational Content related
to PR and Strategic Communication. - A platform where they can easily discover and access relevant resources
- Opportunities for professional development, including webinars,
workshops, conferences - Opportunities to connect with other professionals, academics,
and students in the PR field for networking and collaboration
purposes
User Research
User research in the context of a web design project will provide valuable insights into user behaviours and needs, informing the design process and ensuring that the final product achieves its intended goals. User research involved
- Personas:
- Market Profiles:
- Empathy Map:.
- User Journey Maps:
- Point of View (POV) / How Might We (HMW)
- Competitor Analysis:
Content Strategy
Content strategy and information architecture work together in web design to ensure that information is structured logically and delivered purposefully, guiding users intuitively through meaningful, accessible, and goal-driven experiences. Content strategy involves-
- Brand Identity Summary: aligning content to purpose and brand
- SEO keyword research:
- Content writing:
- Speed Optimisation:
- Accessibility:
- Sitemaps
- Wireframes
Visual Design
Mood Boards
- Colour
Bright and bold color palettes can instantly evoke energy, excitement, and playfulness. Opt for vibrant hues such as electric blue or lime green, - Images
Black and white images offer high contrast, which can make colorful and vibrant elements pop against the background. Playing with overlapping layers to create visually engaging designs that capture attention. - Typography
Dynamic fonts with playful and quirky characteristics to convey a youthful vibe. Experiment with bold lettering or playful script fonts, to add personality and energy - Graphics
Using playful characters, & doodles can bring a sense of fun Whilst Hand-drawn elements can add a personal touch and convey a sense of creativity and individuality.
Mocks Ups/Final Chosen Design and WordPress Cuistom Theme Website build
Client Testimonial
“It has been a pleasure working with you all. From the very start of the project, you have listened to me and taken all the pertinent information in for what is a challenging digital project. This project is almost 5 years old now, and very important to the national Education Community of CPRA and me, especially, and you were able to take the existing website and distil it into what will be the new direction forward. This was not an easy task but the team took my instructions and implemented a professional web brief from start to finish. This culminated in a beautiful website with a lot of potential for the future. So thank you.”
- Renae Desai, Website Manager, EduCom
