UX and Graphic Design
UX and Graphic Design Client Project -Street Friends
Street Friends was a group of volunteers in Perth, Western Australia, committed to providing people experiencing homelessness with the supplies they needed to survive on the streets. The purpose of this document is to identify, clarify and propose a potential Street Friends brand identity. Several printed and digital touchpoints were created, all featuring the new branding.
Jay Freeman
Who is Street Friends?
Street Friends is an organisation that works on the front line to provide support for people experiencing homelessness in Perth, Western Australia. The following research was conducted to better understand the impact and importance of this service, as well as to gain insight into the individuals who come into contact with the brand.
Logo Iterations
The final touchpoints
The final touchpoint designs are a canvas tote bag, a canvas privacy bag, and stickers. The use of canvas for both bags emphasises the down-to-earth nature of the organisation, as well as showing that it isn’t a big expensive company, but a grassroots organisation.
The privacy bag can hold a toothbrush, toothpaste, deodorant and soap, and the outside pocket fits feminine hygiene products.
As an extension of the branding project, a WordPress website concept was designed and created by students Jay Freeman and Kirsty Blakmore.
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