Throughout the WAFL football season, Murdoch University Screen Production students ( Kim, Zane, Alana, Evan & Meg ) focused on specific themes for each round of games, creating marketing, awareness, and social media materials to achieve client goals.
Round 1- “preseason hype and energy going into Round 1”
Posted on: Facebook 2.4k views, Instagram 1.2k views
TARGET AUDIENCE 18 – 30 year olds. Players, girlfriends, families and long-time members are already attending games. However, it is this age range that has lower numbers. Therefore, we’re trying to highlight why East Perth’s games are a great social day out with friends and promote that to this group.
Round 4- “Focus on – players to watch out for.”
TARGET AUDIENCE 18 – 30 year olds. Players, girlfriends, families and long-time members are already attending games. However, it is this age range that has lower numbers. Therefore, we’re trying to highlight why East Perth’s games are a great social day out with friends and promote that to this group.
MESSAGE This round, we are looking to answer the question: “Why come to a WAFL game, and particularly East Perth’s?”
Kickstart your weekend– attending a game with mates and watching East Perth. Then kicking on at a local bar or pub before heading out for the night with other events.
Stars of the Future- WAFL is a great entry way into the AFL. Stand-out players in this league have the potential to go professional. It’s important to keep highlighting key player moments (tackles, goals) as well as the spirit of the club
Cheap to attend– highlight that tickets to games are a cheaper alternative weekend entertainment option (
Round 6- “Focus on what makes EPFC different to other clubs – its culture.”
TARGET AUDIENCE 18 – 30 year olds. Players, girlfriends, families and long-time members are already attending games. However, it is this age range that has lower numbers. Therefore, we’re trying to highlight why East Perth’s games are a great social day out with friends and promote that to this group.
MESSAGE We would like to identify the reasons and hear from the supporters WHY they think EPFC is the best in the WAFL and highlight that. What sets them apart from other clubs? What is their point of difference from other clubs?
Round 8- “Focus on the long-standing rivalry between the clubs.”
TARGET AUDIENCE 18 – 30 year olds. Players, girlfriends, families and long-time members are already attending games. However, it is this age range that has lower numbers. Therefore, we’re trying to highlight why East Perth’s games are a great social day out with friends and promote that to this group.
MESSAGE This game is a clash between East Perth’s biggest Rival, West Perth. Both James and Glen have highlighted how this is an important game for the club and is one of the biggest home games of the season. They have also mentioned how personal the rivalry is between the two clubs, so let’s highlight that.
Round 9- “Behind the blue” – focus on the members of the club who either volunteer their time or are part of the team support (physios and trainers, etc).”
TARGET AUDIENCE 18 – 30 year olds. Players, girlfriends, families and long-time members are already attending games. However, it is this age range that has lower numbers. Therefore, we’re trying to highlight why East Perth’s games are a great social day out with friends and promote that to this group.
MESSAGE In this game, we are focusing on the key members of the club who aren’t on the field kicking goals. This includes trainers, physios, and volunteers.
Initially launched as a beta version, the original website aimed to host the annual virtual symposium for PR academics in Australia and disseminate publications and relevant information.
The students’ task was to transform the existing PRIA EDUCom portal into a fully functional and responsive website aligned with the rebranded identity of CPRA (Communication and Public Relations Australia). The portal serves as a platform for sharing academic content within the PR industry and academia in Australia and the Indo-Pacific region.
Client’s Goals
Access to Educational Content related to PR and Strategic Communication.
A platform where they can easily discover and access relevant resources
Opportunities for professional development, including webinars, workshops, conferences
Opportunities to connect with other professionals, academics, and students in the PR field for networking and collaboration purposes
User Research
User research in the context of a web design project will provide valuable insights into user behaviours and needs, informing the design process and ensuring that the final product achieves its intended goals. User research involved
Personas:
Market Profiles:
Empathy Map:.
User Journey Maps:
Point of View (POV) / How Might We (HMW)
Competitor Analysis:
EDUCOM website sitemap
Content Strategy
Content strategy and information architecture work together in web design to ensure that information is structured logically and delivered purposefully, guiding users intuitively through meaningful, accessible, and goal-driven experiences. Content strategy involves-
Brand Identity Summary: aligning content to purpose and brand
SEO keywordresearch:
Content writing:
Speed Optimisation:
Accessibility:
Sitemaps
Wireframes
Educom website events wireframes
Visual Design
Mood Boards
Colour Bright and bold color palettes can instantly evoke energy, excitement, and playfulness. Opt for vibrant hues such as electric blue or lime green,
Images Black and white images offer high contrast, which can make colorful and vibrant elements pop against the background. Playing with overlapping layers to create visually engaging designs that capture attention.
Typography Dynamic fonts with playful and quirky characteristics to convey a youthful vibe. Experiment with bold lettering or playful script fonts, to add personality and energy
Graphics Using playful characters, & doodles can bring a sense of fun Whilst Hand-drawn elements can add a personal touch and convey a sense of creativity and individuality.
Mocks Ups/Final Chosen Design and WordPress Cuistom Theme Website build
Client Testimonial “It has been a pleasure working with you all. From the very start of the project, you have listened to me and taken all the pertinent information in for what is a challenging digital project. This project is almost 5 years old now, and very important to the national Education Community of CPRA and me, especially, and you were able to take the existing website and distil it into what will be the new direction forward. This was not an easy task but the team took my instructions and implemented a professional web brief from start to finish. This culminated in a beautiful website with a lot of potential for the future. So thank you.”
The History Council of Western Australia (HCWA) serves as the primary representative body for Western Australia’s historical community. With a commitment to preserving and promoting the historical heritage of the region, HCWA serves as a voice for stakeholders, including families, historical societies, Aboriginal organisations, universities, and other institutions dedicated to historical research and preservation. Through collaboration with students from the GRD338 Web Design unit, HCWA looks to enhance its digital presence, ensuring that its website effectively meets the evolving needs of its audience.
In collaboration with the MESH student team, HCWA aims to leverage its position as a leading voice in history to create a dynamic and engaging online platform. Through thoughtful design and user experience (UX) considerations, the website will serve as more than just a repository of historical information; it will be a vibrant hub for interaction, education, and community engagement.
Through a co-design and UX approach, the MESH student team will iteratively improve the website to meet HCWA’s goals and user needs effectively. This evidence-based approach ensures that our design solutions are not only visually compelling but also strategically aligned with HCWA’s mission and goals, fostering meaningful engagement with the history of Western Australia.
Project Timeline The project took 14 weeks to complete and involved- •Compiling research into a brief, so the client was able to choose a design direction and a content strategy •Producing design concepts •Testing the website for usability, accessibility and SEO •Developing the website and a custom theme in WordPress •Client sign-off and website launch
Site MapWebsite Wireframes
Client Testimonial
We recently had the pleasure of collaborating with Graphic Design students, Zarah, Thisari, Meagan, Jessica and Chet on the redevelopment of the History Council of WA’s public-facing website. We are beyond impressed with their professionalism, thorough preparation, and outstanding creative dedication throughout this entire process.
From the very first meeting, it was clear that this group was exceptionally well-organised. They came prepared with detailed plans, well-researched information, and a clear vision of how to achieve our objectives. Their ability to anticipate challenges and propose innovative solutions was commendable. Their reverse brief and the final product showed great attention to detail, and it was clear that they really listened and understood the needs, obstacles and character of the HCWA. Throughout the project, the students demonstrated a level of professionalism that was truly outstanding.
Their communication was prompt and clear, their commitment to deadlines was thorough, and their collaborative spirit fostered a productive and positive working environment. They approached every task with enthusiasm and originality, bringing fresh ideas and perspectives that significantly enhanced the project’s outcome. Their passion for excellence and attention to detail were evident in every aspect of their work.
We are incredibly grateful for the opportunity to work with such a talented and dedicated group. Zarah, Thisari, Meagan, Jessica and Chet exceeded all our expectations, and we would highly recommend them to anyone seeking a team that combines professionalism, meticulous preparation, and creative innovation. We have no doubts that they will each excel in their future careers.
Sincerely, Deborah Gare (Chair), Elizabeth Burns-Dans and Paul Taucher (members, HCWA)
The Communication Collective is a student group dedicated to providing an extracurricular platform for communications students to connect and meet.
The purpose of the project is: •To promote the student chapter •To engage and attract members •To inform the public about events and provide information to future students •To work as a learning tool for student content and web creators •To gather data
Project Timeline The project took 14 weeks to complete and involved- •Compiling research into a brief so the client was able to choose a design direction and a content strategy •Producing design concepts •Testing the website for usability, accessibility and SEO •Developing the website and a custom theme in WordPress •Client sign-off and website launch
Client Testimonial It was a pleasure to work with the UX and WordPress design student team (Sean, Treyden, Adria and Jiabin) on the new website for The Communications Collective.
From the outset, the team’s communication was extremely professional, setting clear expectations regarding timelines, commitment, and production. They were also very patient with my limited availability!
I was particularly impressed with the level of detail and creative work that each of the students put into their individual concept designs, and I was not expecting to have such a high standard of work produced and presented at this level. It was hard to decide on the final design, as I would have been happy with any of the four.
Throughout my industry career, I have worked with many designers and web development teams and frankly, my experience with the GRD338 team was certainly among the best.
I am excited for the new Communication Collective website to be live and relish the symbiosis that our creative media students were involved in the creation of this website with and for our communication students.
I wish Sean, Trey, Adria and Jiabin the very best in their future web design careers – and I have no doubt they will be extremely successful in their pursuits.
